Make Elephants Fly
Hardcover | Ebook | Audiobook | Languages
Winner of the Axiom Book Awards in Entrepreneurship
Winner of the CMI Book Awards in Innovation & Entrepreneurship
What is your big idea?
And how do you get it off the ground?

Make Elephants Fly reveals the process of radical innovation. Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide shows you how to develop, validate and launch your next huge idea.
“This is a must read for anyone who wants to imagine what it is like to have all the brains in Hoffman’s enterprise innovating while they work.”
Tim Draper, Founder of DFJ, Forbes Midas List of Top Venture Capitalists
“As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation.”
Gil Penchina, Partner at IDG Ventures, Investor in Linkedin, Paypal & Indiegogo
“With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman’s Make Elephants Fly to gain key insights and increase your chances of success.”
Howard Hartenbaum, Partner at August Capital, Forbes Midas List of Top Venture Capitalists, founding investor in Skype

Founders Edge

Coming soon to Amazon, Barnes & Noble, and other book stores!

Steve Hoffman is the CEO of Founders Space, one of the world’s leading startup incubators and accelerators. He is also an angel investor, LP at August Capital, and the author of Make Elephants Fly, the award-winning book on radical innovation.

In Hoffman’s latest book, Founders Edge, he shares with you the tumultuous journey of launching a venture-funded startup and having to struggle to survive. What happens when markets crash, venture capital dries up, and customers stop buying?

Founders Edge takes you through the nuts and bolts and sweat and tears of running a real business. It’s about dealing with dysfunctional teams, hitting dead ends, messing up half the time, losing money and self-confidence, and then moving forward. It’s about what it’s actually like to be an entrepreneur when things go wrong.

It’s also about the process. Hoffman shows you exactly what he learned running his startups and coaching others. He has mentored hundreds of founders, collaborated with some of the most brilliant minds in the world, and come to understand what it takes to break through.

Working with first-time entrepreneurs, Hoffman has seen them rise up, surmount impossible odds, and pioneer new industries. He shows you how companies create real value, and why certain business models work while others are doomed to failure.

Hoffman also answers the hard questions every founder needs to know, like how do you launch a startup with no money? What does it take to scale an enterprise? And when should you risk it all for the big prize?

The goal is to take you step-by-step through the entire bloody mess, dissecting everything that makes up a startup, so that by the time you’re done with this book, you can push through those invisible barriers that are holding you back, attempt to rise above what’s possible, avoid making the same mistakes Hoffman made, and go on to make your own blunders as you charge down that chaotic, twisting, bumpy road we call entrepreneurship.